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What is your SaaS business worth?

Thirty-six inputs and six deal-breaker questions, weighted the way buyers weigh them. Answer what you know. A blank input scores zero until you fill it, so every answer can only raise your score.

01

Assessment details

NEW
02

Your company

0 of 3 answered

Your revenue sets your stage. The stage sets every benchmark that follows.

Total revenue · ARR
USD
Your stageStage 1 · Under $500K ARR
Buyers look at first:Owner does everythingNo clean financialsChurn unknown

The benchmarks below are set for this stage. Move the ARR slider and they move with it.

Average contract value
Go-to-market motion
Pricing model
Company AgeNot set
years
Recurring Revenue %Not set
%
Customer ConcentrationNot set
03

Growth and retention

0 of 6 answered

Buyers price retention first, then growth. Gross revenue retention carries the most weight of any input.

ARR Growth Rate (YoY)Not set
%
3-year ARR CAGRNot set

Stage 1 benchmark: at least 40%.

%
Gross Revenue Retention (GRR) - Annual %Not set
%
Net Revenue Retention (NRR) - Annual %Not set
%
Monthly logo churnNot set

Stage 1 benchmark: at most 5%.

%
Expansion ARR %Not set
%
Annual or multi-year contract coverageNot required

Not required at your stage. Not scored.

%
04

Profitability and efficiency

0 of 9 answered

Margin decides how your business is priced: on revenue below 0%, on earnings from 25%, and a blend in between.

Gross MarginNot set
%
EBITDA Margin (Annual %)Not set
%
Consecutive years profitable (EBITDA above 0)Not yet profitable · 1 pts

Set EBITDA margin above 0 first.

years
CalculatedRule of 40 — growth + EBITDA margin—Not set
LTV:CAC RatioNot set
×
New Customer CAC RatioNot set
×
S&M % of RevenueNot set
%
CAC Payback PeriodNot set
months
ARR per EmployeeNot set
USD
05

How the business runs

0 of 6 answered

Pick the highest rung that is true today. The marked rung is what buyers expect at your stage; higher rungs add no points.

Financial readinessNot set
Management depthNot set
Founder independenceNot set
Operating systemNot set
Customer operationsNot set
Revenue operationsNot set
06

Product, market and legal

0 of 11 answered

What a buyer takes over: the product, the code, the contracts, and the market it sells into.

Delivery ModelNot set
Product DifferentiationNot set
Technology PlatformNot set
Engineering maturityNot set
Security postureNot set
Legal readinessNot set
Market intelligenceNot set
Market GrowthNot set
Market AttractivenessNot set
Total Addressable Market (TAM)Not set
Market PositionNot set
07

Deal-breakers

0 of 6 answered

Six yes or no questions. A no caps the multiple. Not sure leaves the number alone.

No open litigation, claims, or regulatory issuesL5
Every code author signed an IP assignmentL2
Tax filings current; all revenue in the booksF7
No flat or down year in the last 3R2
No cash-flow crisis in 24 months; 3 months cash on handF8
Largest customers on contracts that assign on change of controlC3

Not a gate at your stage. Recorded for later.