The Science of SaaS Valuation

Understanding how sophisticated algorithms and market data combine to determine your company's worth. This isn't just math—it's the intersection of finance, technology, and market psychology.

21+ Key Metrics
Real Market Data
AI-Powered Analysis

Overview

What This Calculator Does

Our SaaS valuation calculator uses a sophisticated scoring system that evaluates your business across 21+ critical metrics, comparing you to thousands of real exit transactions. It's not just about numbers—it's about understanding your position in the market and identifying specific areas for improvement.

Why It Matters

Understanding your valuation isn't just about knowing what you're worth today. It's about identifying the specific drivers that will maximize your exit value tomorrow. Every metric improvement can mean millions more at the closing table.

Calculator Methodology

The Four-Step Valuation Process
1

Data Collection

We gather your business metrics across 21+ key performance indicators

2

Market Comparison

Compare your metrics against thousands of real exit transactions

3

Scoring & Ranking

Calculate percentile rankings and identify improvement opportunities

4

Valuation Calculation

Apply market multiples to determine your estimated company value

Valuation Methods

How We Determine Your Valuation
The calculator automatically selects the most appropriate valuation method based on your business characteristics

SDE Multiple

For businesses under $2M revenue, owner-operated

$500K - $2M

EBITDA Multiple

For businesses $5M-$150M with defined teams

$5M - $150M

Revenue Multiple

For high-growth companies reinvesting in growth

$2M - $500M+

Metric Calculations

How Each Metric is Scored
Every metric contributes to your overall score based on its importance and your performance

Scoring Methodology

Each metric has a weight (1-5 points)
Performance tiers: Poor, Fair, Good, Excellent
Points awarded based on percentile ranking

Example: ARR Growth Rate

Weight:5 points
Your Growth:35%
Percentile:85th
Points Earned:4.5/5

Score Interpretation

Understanding Your Benchmark Score
Your score represents your percentile ranking compared to other SaaS companies
E

Elite

90-100%

Top 10% of SaaS companies

E

Excellent

75-89%

Top 25% of SaaS companies

G

Good

50-74%

Top 50% of SaaS companies

F

Fair

25-49%

Bottom 50% of SaaS companies

P

Poor

0-24%

Bottom 25% of SaaS companies

Improvement Strategies

Turning Insights Into Action
Focus on the metrics that will have the biggest impact on your valuation

High-Impact Areas

ARR Growth Rate

Improving from 20% to 40% can add 2-3x to your multiple

Customer Retention

Moving from 80% to 95% GRR can increase value by 50%+

Team Structure

Reducing owner dependence can double your multiple

Next Steps

Run your valuation assessment
Identify your 2-3 weakest metrics
Create a 90-day improvement plan
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